THE COMPANY
Terrarossa was created to transform agriculture by designing and manufacturing cutting-edge autonomous electric vehicles that enhance productivity, reduce environmental impact, and drive sustainability. Through innovation and precision engineering, we strive to provide intelligent, energy-efficient solutions that enable smarter, cleaner, and more profitable farming practices.
VISION
Our vison is to shape the future of sustainable farming by becoming the world's foremost provider of autonomous electric agricultural vehicles. And to to create a world where agriculture operates with zero emissions, minimal resource consumption, and maximum efficiency, empowering farmers to grow.
COMMITMENT
At Terrarossa, we are committed to revolutionizing Brazilian agriculture by using the world’s best technology. From new energy solutions to AI-driven solutions, we help farmers optimize operations, increase yields, and promote sustainability. Our goal is to empower Brazilian farmers with cutting-edge tools that boost productivity and create a more sustainable future for agriculture. Together, we’re shaping a brighter, more prosperous agricultural landscape.
TEAM
Our team is composed of highly skilled and experienced professionals with deep expertise in artificial intelligence, fleet manegment, sales and agricultural implement manufacturing. Each team member brings years of hands-on experience and specialized knowledge, enabling us to drive innovation and excellence in the development and deployment of our vehicles.
LOCATION
Terrarossa was founded in 2024 in Ribeirão Preto, located in the heart of Brazil’s sugarcane region and known as the country’s agrobusiness capital. This strategic location allows the company to leverage the city’s agricultural expertise and infrastructure to drive innovation and growth in the sector.
NAME
The term “terrarossa" (which translates to "red earth" in English) was used by Italians, who migrated to Brazil in large numbers during the late 19th and early 20th centuries, to describe a particular type of soil found in the southern regions of Brazil, particularly in São Paulo state. This soil is characterized by its reddish color, which comes from the high iron oxide content.
LOGO
The outer arch, shaped like the letter "E," shows the company’s unwavering commitment to sustainability and environmental responsibility. Within the design, the inner arch illustrations symbolize the core of our business: the crops, these elements reflect the vital role that sustainable farming plays in driving food production and supporting local economies.
At the center of the design, the shield encased within the circle stands as a symbol of the safety, security, and operational efficiency that our autonomous systems stands for. Above the shield there is a Turing Machine stripe, this reinforces our focus on innovation and advanced computer technology that enhances productivity. Finally, the inclusion of the plus and minus symbols forming a positive and negative poles, highlights the concept of electrification—emphasizing our commitment to integrating cutting-edge energy solutions that are both sustainable and efficient, driving the future of agriculture toward a cleaner and more energy-efficient path.
PARTNERS
